AngryturtleLearn local SEO — in the right order.
A structured curriculum, not a blog feed. Four tracks take you from the fundamentals of local search to advanced AEO, multi-location governance and measurement — written for Indian businesses.
Local SEO Fundamentals
7 lessons
What Is Local SEO? (India Context)
Learn what local SEO is, how it differs from traditional SEO, and why it matters for Indian businesses. Beginner-friendly guide with India-specific examples.
Start lessonHow Google Ranks Local Businesses (Relevance/Distance/Prominence)
Learn how Google's local algorithm works. Relevance, distance, and prominence explained with practical examples for Indian businesses.
Start lessonGBP vs. Website vs. Directories — What Does What
Understand the different roles of your Google Business Profile, website, and directory listings in local SEO. Which matters most and how they work together.
Start lessonNAP & Citations 101
Learn what NAP consistency is, why it matters for local SEO, which Indian directories to prioritise, and how to audit and fix citation errors.
Start lessonKeyword Research for Local Intent
How to find and prioritise local intent keywords for your Indian business. Tools, methods, and the local keyword categories that drive the most valuable traffic.
Start lessonLocal Competitor Analysis
How to analyse your local SEO competitors in India. What to look at on competitor GBPs, how to estimate their review velocity, and how to find the gaps to exploit.
Start lessonBuilding Your First Local SEO Plan
How to build a practical local SEO plan for your Indian business. Priority setting, monthly action templates, KPI tracking, and when to consider a managed service.
Start lessonGBP Operations & Management
7 lessons
Claiming & Verifying Your GBP
Step-by-step guide to claiming and verifying a Google Business Profile in India. Covers video verification, postcard, duplicate checking, and common mistakes.
Start lessonComplete Profile Optimisation
A structured guide to completing every element of your Google Business Profile for maximum local search performance. Fields, best practices, and common mistakes.
Start lessonPosting & Content Cadence
How to build a sustainable GBP posting cadence. Post types explained, optimal frequency, monthly content calendar template, and what not to post.
Start lessonProducts, Services & Attributes
How to set up and optimise the Products, Services, and Attributes sections of your Google Business Profile for maximum keyword relevance and conversion.
Start lessonHandling Suspensions & Appeals
What to do when your Google Business Profile is suspended. How to identify the cause, prepare an appeal, and avoid common suspension appeal mistakes.
Start lessonManaging Multiple Locations
How to manage Google Business Profile for multiple locations. Location Groups setup, bulk operations, per-location review management, and governance best practices.
Start lessonReading GBP Performance Data
How to read and interpret Google Business Profile Performance data. What each metric means, what good looks like, and how to turn data into actions.
Start lessonReviews, Reputation & Local Content
7 lessons
Building a Review Generation Engine
How to build a systematic review generation process for Indian businesses. Channel selection, message templates, timing strategy, and making it a permanent process.
Start lessonResponding to Reviews at Scale
How to respond to Google reviews consistently at scale. SLA framework, response templates for positive and negative reviews, and the escalation protocol.
Start lessonHandling Fake / Negative Reviews
How to handle fake and policy-violating Google reviews in India. Flagging process, removal criteria, what Google will and won't remove, and legal options.
Start lessonLocal Content & Landing Pages
How to create local landing pages and website content that support GBP authority and capture organic local search traffic. Structure, content requirements, and schema.
Start lessonLocal Link Building in India
How to build local backlinks for Indian businesses. The link sources that matter most for local SEO, how to earn them, and which tactics to avoid.
Start lessonOn-Page Local Optimisation
How to optimise your website pages for local SEO. Title tags, meta descriptions, NAP placement, LocalBusiness schema, and the signals that reinforce GBP authority.
Start lessonReputation Across Directories (Practo/JustDial)
How to manage your business reputation across Practo, JustDial, Zomato, and other Indian directories. Monitoring, response, and the relationship between directory reviews and Google rank.
Start lessonAdvanced: AEO, Multi-Location & Analytics
7 lessons
Geo-Grid Rank Tracking Explained
What geo-grid rank tracking is, how to read a geo-grid report, what the data tells you about your local SEO performance, and how to use it to prioritise actions.
Start lessonEnterprise & Multi-Location Governance
How enterprise and multi-location brands govern local SEO at scale. Brand standards vs. local flexibility, permission structures, content workflows, and reporting frameworks.
Start lessonAEO/GEO for Local (Getting AI-Cited)
How to position your local business for AI Overview citations and LLM recommendations. The practical AEO/GEO checklist for Indian businesses.
Start lessonStructured Data & Schema
How to implement LocalBusiness schema and other structured data for local SEO. JSON-LD examples, implementation steps, validation, and what each schema type achieves.
Start lessonLocal SEO Measurement & Attribution
How to measure local SEO performance and attribute results to specific actions. KPIs, tracking setup, UTM parameters, and monthly reporting framework.
Start lessonBulk Operations & the GBP API
How the Google Business Profile API enables bulk operations for multi-location businesses. What the API does, access requirements, and India-specific use cases.
Start lessonBuilding an Internal Local SEO Rank OS
How to build a data-driven local SEO operating system for your business. Scoring framework, monthly decision model, and when to move from DIY to managed services.
Start lessonLearn it, or let us run it.
Book a free audit — done-for-you local SEO.